Blog

In this day and age, if you aren’t visibly promoting your business online, you are eventually going to fall behind.  While good ol’ word of mouth referrals from friends and family will always be one of the best forms of generating leads in business, the most effective way to market your business consistently is through the world of digital marketing.  …

Website scams that target small businesses continue to run rampant. With the perpetual growth and development of the internet and web-based platforms, cyber thieves continue to take advantage of businesses with a variety of creative scams. Whether in the form of emails, pop-ups or even an invoice sent directly to your mailing address, the list of scams seem to be …

At Open Sky, we strive to be a military friendly employer by providing a flexible and meaningful place of employment regardless of a family’s current military status.  Deployments and frequent moves make it difficult for military spouses to find employment or advance their careers. They face high unemployment rates and even higher rates of under employment. Military life is hard …

You’ve built a great website for your business. Now what?  Updating your site frequently with unique, relevant content is crucial to keeping your audience engaged. However, running a successful business doesn’t leave much time for content creation, so it’s important to be strategic about creating and sharing your material.  To get the most mileage out of your content, we suggest …

In the online business world, a website isn’t enough. You need frequent updates and relevant content to not only get your audience’s attention, but keep them coming back. But finding time to write content is a challenge for busy business owners. What’s the solution? You need a ghostwriter. Hiring a ghostwriter can take a task off your lengthy to-do list …

Ah yes, the ongoing debate of website vs. social media for building your online presence. Nearly everyone uses social media these days – athletes, celebrity chefs, the queen of England, even your great aunt Helen. Many business owners jump on a social media platform because that’s where all the people are – Facebook alone boasts 2.7 billion active users. Social platforms …