*Note: It was a pleasure presenting this talk at WordCamp Jacksonville 2016. Below is the presentation description and slides.
So you’re a pretty decent writer, took all those creative writing classes in college and now you work for an agency as a content creator and are looking for fresh ways to tell your client’s stories. Or, maybe you’re looking to make some extra money as a ghost writer on someone else’s blog, website, or social media account. The reality is that writing about topics or industries that you have no personal connection with can be extremely challenging but it’s often what we’re called on to do.
Whatever your story, being able to ask good questions, understand someone else’s needs and voice, and then communicate effectively in their voice is essential in today’s age of content creation and marketing.
Learn how to ask the right questions to understand not just WHAT needs to be communicated, but HOW to best communicate your client’s message. You’ll learn some quick interview tips as well as guidelines for professional content layout within WordPress pages and posts. It’s time to harness your client’s voice and put it to work for you!